Job Description
DESCRIPTION
Interested in leading the Email Marketing strategy for Amazon Credit Cards? The North America Payment Products Marketing team is looking for a customer obsessed email marketing expert who will define and lead the email marketing strategy to drive engagement, usage and awareness of key benefits and product features for existing cardmembers. You will build and scale the email marketing strategy for our credit card portfolio, defining requirements for design, implementation and launch of strategic email campaigns. You will create the frameworks to scale campaign analysis, synthesize learning, make decisions and prioritize our email marketing roadmap using a data-driven approach. You will partner with cross functional teams in Product, Design, Tech, Data Science, Finance and Legal to deliver a comprehensive roadmap for email marketing initiatives and enforce a high bar for email communications to improve customer experience. This role requires deep understanding of customer needs, business trends, product features, and the ability to deliver results while balancing conflicting priorities.
The ideal candidate will thrive in a fast-paced environment with strategic thinking and flawless execution. You are energized by the dynamic nature of our business and can work through ambiguity to manage multiple projects at once.
Key job responsibilities
Develop email marketing strategy for Amazon credit cards including targeting and messaging strategy
Execute tests, analyze results, and recommend improvements in performance
Identify opportunities for testing, personalizing, launching new lifecycle campaigns to drive business performance
Partner with design team to implement bar-raising email experiences that align with brand guidelines
Drive email marketing operation improvements with automation, standardization and collaboration with stakeholders.
About the team
We are a global team of product managers, marketers, researchers, and designers that serve tens of millions of customers worldwide through a portfolio of products. Our goals are to delight them with best-in-class rewards, easy access to credit, and the simplicity to sell or buy cross-border on Amazon in their local currency. We have a think-big culture where every voice is heard and are passionate about continuous learning, career development, and collaboration.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience owning and driving email marketing strategy
- Experience managing and measuring marketing performance in various channels
Job Tags
Full time, Local area, Worldwide,