Job Description
DESCRIPTION
Interested in leading Channel marketing strategy for Amazon Credit Cards? The Amazon Payment Products team is seeking a customer-obsessed channel marketing expert who will define and lead the paid media and on-amazon marketing strategy for customer acquisition, own campaigns end-to-end, and ensure programs are delivering in line with KPIs and business objectives. You will be responsible for building an annual plan targeting acquisition eligible populations through paid and on-amazon channels. You will define the segmentation, investment plan, and content/messaging strategy and testing plan for scaling customer acquisition for credit card., and will use marketing technology and tools to deliver results as per plan. You will partner with cross functional teams to implement the right measurement and attribution plan for your campaigns. You will be responsible for diving into the data and sharing the performance of your initiatives - course correcting and scaling to deliver results while sharing your results regularly with senior leaders and stakeholders across Amazon.
Key job responsibilities
Spearhead end-to-end channel marketing programs for credit card acquisition from conceptualization to execution through paid and on-amazon channels.
Optimize campaigns : deep dive into campaign performance data and develop optimization plans
Develop campaign tracking,measurement reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution
Paid media campaign management: manage paid media planning process for acquisition campaigns; oversee campaign briefs, channel instrumentation, and reporting.
External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.
About the team
We are a global team of product managers, marketers, researchers, and designers that serve tens of millions of customers worldwide through a portfolio of products. Our goals are to delight them with best-in-class rewards, easy access to credit, and the simplicity to sell or buy cross-border on Amazon in their local currency. We have a think-big culture where every voice is heard and are passionate about continuous learning, career development, and collaboration.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- Experience with cross-channel media planning and strategy
Job Tags
Full time, Local area, Worldwide,